WeTHRIVE! brings parents, teachers and community members together to create schools where the healthy choice is the easy choice. Schools that THRIVE! find ways to provide the best environments for our children. These broadcast commercials were created to raise awareness of the campaign in Hamilton County. This campaign was awarded a Silver Addy in 2012.
The We Thrive campaign was led by Leapfrog Interactive and senior writer Nathan Dye. The commercials were shot on the Arri Alexa and directed by Kameron Mogadam.
Liroi Kennedy the young man who was the lead character was truly a pleasure to work with. He captured the subtleties between surviving and thriving.